Innovation is only meaningful if it delivers on people’s unmet needs and desires

On November 13, 2013 Royal Philips Electronics of the Netherlands (Koninklijke Philips N.V.) unveiled its new brand line “Innovation and You” . . . The new brand positioning is cited by Philips to signify company’s evolution and emphasize that innovation is only meaningful if it is based on an understanding of people’s needs and desires.
 http://www.newscenter.philips.com/us_en/standard/news/press/2013/20131113-Philips-unveils-new-brand-direction-centered-around-innovation-and-people.wpd#.VRTBEPnF-Sp