Innovation - The Problem with the Future

The challenge with foreseeing innovation is not the lack of new ideas, but the behavior of potential users. Changes in behavior are usually unexpected although at the same time they open new windows of opportunities.
 Innovators need to present a persuading case that while growth cannot be guaranteed their vision reaches out the long run where significant business improvement exists.
http://www.inc.com/thomas-koulopoulos/the-single-most-important-trend-for-2015.html