“Why is Creativity a Long Range Key Success Factor?”

Why is Creativity a Long Range Key Success Factor?”

Thriving businesses usually consider the following 5 Key Success Factors (the five P’s):
​
​    · Purpose
    · People
    · Physical Resources
    · Processes
    · Potential Buyers
But in the long range and according to a major IBM survey in 2010 of more than 1,500 CEOs from 60 countries to succeed in an increasing complex world it will require creativity”.
And creativity is the foundation for innovation.
 http://www-03.ibm.com/press/us/en/pressrelease/31670.wss ​

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